Marketing Major
A WORLD CLASS BBA AT CONCORDIA UNIVERSITY
The basic premise of marketing is "to find a
need and meet it." Marketing focuses on exchanging goods, services and
ideas. At Concordia, you will learn theory and apply concepts
in activities such as story boards, sales presentations, case analysis and
marketing plans. Concordia students are actively involved in learning through
course facilitation. Classes are focused on active discussion. Studၼents
are involved in real-life projects which have included working with the
American Red Cross, Amtrak and the Hiawatha Bicycling Club. We also have an
active Business and Investment Club.
Our BBA is accredited by the
Association of Collegiate Business Schools and Programs. Our marketing program
focuses on global and ethnic issues. We have frequent classroom guest speakers from companies such as: Adobe, Burger King,
Minnesota Commissioner of Commerce, J. D. Edwards, Northwest Airlines, People
Soft,Target Corporation, Universal Music Group and Wal-Mart. We also take
students on trips to companies including: A.C. Nielsen, Fischer Edit, Ford,
General Mills, IKEA, Northwest Airlines, Pillsbury and Risdall Advertising.
Employers demand strong oral and written communication skills and special
emphasis is placed on preparing students to meet those needs. The marketing
program has ongoing relationships with organizations which students are able to
take advantage of for service learning experiences, internships and job
placement upon graduation.
FULL-TIME FACULTY
Bruce Corrie, Ph.D.
| Department Chair,
Professor of Economics
Katryna Johnson, Ph.D. |
Chair, Marketing Major
Associate Professor of
Marketing and Management
Wilbur Thomas M.B.A., J.D. | Professor of Finance and Law
Dennis Zimmerman, M.B.A., C.P.A. |
Associate Professor of Accounting
CAREER OPTIONS FOR GRADUATES
Art Director
Account Executive
Advertising
Brand and Product Management
Copywriter
Direct Marketing
Franchising
Industrial or International Marketing
Marketing Research
Marketing Science and Systems Analysis
Media
New Product Planning
Non-profit Marketing Manager
Public Relations
Promotion Management
Purchasing
Retail Management
Sales and Sales Management
CLASSES
CORE COURSES
Macroeconomics
Microeconomics
Introduction to Statistics
Precalculus or Calculus
Econometrics
Principles of Accounting I
Principles of Accounting II
Organizational Behavior
Operations and Quality Management
Principles of Marketing
Corporate Finance I
Regulatory and Commercial Law
Business Strategy and Ethics
Global Economics and Ethnic Markets
Computer Systems for Management
Major Courses
Entrepreneurship
Consumer Behavior
Promotions and Sales
Marketing Research
Marketing Management
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