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Marketing & Innovation Management

About Marketing & Innovation Management more

The Concordia University, St. Paul Marketing and Innovation Management program is conveniently offered in the blended or the online format.

The Marketing and Innovation Management program combines the building blocks of marketing with the practical tools that individuals need in the business world. The program is based on concepts of adult education, which include an interactive classroom setting, limited lectures, and a focus on practical, hands-on learning.

The Marketing and Innovation Management program will:

  • Prepare students to become effective marketing and project managers;
  • Help students understand critical factors driving business;
  • Allow students to apply classroom learning to current marketplace challenges and opportunities.

The Marketing and Innovation Management program combines the building blocks of marketing with the practical tools that individuals need in the business world. The program is based on concepts of adult education, which include an interactive classroom setting, limited lectures, and a focus on practical, hands-on learning.

The Marketing and Innovation Management program will:

  • Prepare students to become effective marketing and project managers;
  • Help students understand critical factors driving business;
  • Allow students to apply classroom learning to current marketplace challenges and opportunities.

Careers in Marketing & Innovation Management more

Advertising Managers

Advertising Salespeople

Agents and Business Managers

Market Research Analysts

Marketing Managers

Meeting and Convention Planners

Pharmaceutical Salespeople

Public Relations Managers

Public Relations Specialists

Purchasing Managers

Real Estate Agents

Sales Managers

Course for Marketing & Innovation Management

HSM-430 Marketing Innovation Available online

Students explore current and emerging trends within a shifting marketplace and economic landscape. The five P's of marketing - place, price, product, promotion and people - are the center of this module. The course emphasizes environmental scanning, target customers and achieving organizational objectives through the intentional and skillful blending of marketing strategies. Students will create their own marketing plans within this module.
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MBA-515 Applied Business Ethics Available online

This course will review and analyze popular models of ethical decision making. Readings, case studies, and special presenters will provide opportunities to investigate current ethical issues facing leaders and managers in business and organizational settings as well as critically apply various ethical theories and decision-making frameworks. Literature relative to Christian vocation, applied ethics, and value-centered leadership will be explored. Student papers and presentations will
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MBA-520 Integrated Marketing Comm Available online

This course will develop marketing strategy and executing diverse communication tactics critical to all enterprises. Consistency in both processes and messages is important. Students will analyze business scenarios and determine strategic objectives, target markets and messages, as well as demonstrate to use and how to apply multiple marketing tactics.
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MKM-311 Innovation & Complex Systems Available online

This course introduces innovation as an essential for the new rule of business. Students will learn the framework and techniques to systematize innovation allowing them to take advantage of emerging opportunities. They will use the knowledge to understand how innovation affects the way we deploy resources to fulfill customer desires, viewing themselves as agents of innovation within organizations. Within this course of study the student will also examine the underlying dynamics, culture and
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MKM-335 Marketing Research Available online

This course gives students the tools for researching consumers and markets.  Students learn to develop surveys, observation, experiments, and other tools for learning about customer characteristics and requirements.  They learn about analytical techniques, data sources, research planning and costs.  It requires and understanding of the componenets of the marketing research process, how to utilize it effectively and obtain relevant information, and how to integrate such
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MKM-350 Interactive & Mobile Mktg Available online

This course will explore the explosion of Internet marketing options to engage consumers. It is designed as an introduction to the rapidly evolving world of Interactive marketing focusing on the tools of Internet marketing. Students will explore integrating electronic methods into the marketing function. The course includes discussion of the importance of website return on investment and brand building, community development and digital marketing models. Social media strategy and mobile
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MKM-360 International Marketing Available online

Today the economy is global and it is necessary to understand other world stakeholders and how business is ethically implemented worldwide. This course focuses on contemporary issues marketing across national borders, marketing within foreign countries and collaborating within global markets. Areas of focus include identifying marketing-based international business opportunities within the context of cultural, social, economic and governmental factors that may influence buyer behavior and
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MKM-431 Applied Accounting & Finance Available online

In this course financial information is made easier to comprehend. It provides the foundation for basic principles and concepts that will make non-finance managers better equipped for service to the organization. Students will address financial assessment, budgeting and spending, global and ethical implications of financial decision-making, and financial prioritization for the present and the future. This course will provide the framework for the financials of market planning strategy
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MKM-435 Marketing Strategy Available online

This capstone course combines everything that has been taught in previous courses. Students analyze graduate-level case studies. Group work is essential.
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MKM-440 Business Plan Available online

Students will create their own business plan for a product of their choice. The goal of this course is to enable the student to become proficient in developing his or her own business plans.
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  1. Apply Online or Printable Application (PDF)

  2. A non-refundable application fee of $30, payable to Concordia University by check, money order or pay online

  3. Final and official transcripts from all previous institutions attended
    * If you have attended a MNSCU college or university we also ask that you provide an official accompanying DARS or MnTC goal area worksheet.  Concordia accepts completed goal areas.

  4. Statement of Goals - Write a brief statement covering your employment history and long-term academic and professional goals

Technology Requirements
Students enrolling in an adult undergraduate program must have access to a computer that meets Concordia University's technology requirements. Contact Concordia's Help Desk at helpdesk@csp.edu or 651-641-8866 with any questions regarding these requirements.

Summer 2012 Term

  • Start Date: Monday, May 14, 2012
  • Delivery: Online
  • Class Day: Monday
  • Chat Time: 6-7 p.m. CST

Fall 2012 Term

  • Start Date: Tuesday, September 11, 2012
  • Delivery: Blended
  • Class Day: Tuesday
  • Class Time: 6-10 p.m. CST 
  • Start Date: Thursday, September 13, 2012
  • Delivery: Online
  • Class Day: Thursday
  • Chat Time: 6-7 p.m. CST

Spring 2013 Term

  • Start Date: Wednesday, January 16, 2013
  • Delivery: Blended
  • Class Day: Wednesday
  • Class Time: 6-10 p.m. CST 


PROGRAM SCHEDULE

TERM 1 MKM311 | MKM321

TERM 2 MKM330 | MKM341

TERM 3 MKM350 | MKM360

TERM 4 MKM411 | MKM431

TERM 5 MKM441 | MKM480

Online, In-Class or Blended?

Offered Online?
Classes meet entirely online.

Offered In-Class?
Classes meet face-to-face at our St. Paul campus or other off-campus location.

Offered Blended?
Course work is completed through a combination of in-class and online class meetings.

Next Steps

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Work with an admission counselor specializing in transfer admission who will guide you through the process. Transfer to CSP

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