Minor inMarketing

Minoring in Marketing involves the study of creating, publicizing, selling, and delivering products and services that have value for customers. You’ll learn how to apply marketing concepts in activities such as electronic commerce, direct marketing, advertising, sales presentations, case analysis and marketing plans.

40+ Student Clubs and Organizations
26 NCAA Academic All-America Honors
1893 the year Concordia was founded
Apply Now

Marketing Curriculum Overview

Minoring in Marketing involves the study of creating, publicizing, selling, and delivering products and services that have value for customers. You’ll learn how to apply marketing concepts in activities such as electronic commerce, direct marketing, advertising, sales presentations, case analysis and marketing plans. Why do people buy the things they do? What is the ideal mix of print and electronic advertising? How can you segment consumers for different marketing messages? You’ll gain knowledge and skills that are important for any business or organization as you take 20 credit hours toward a marketing minor in conjunction with a different bachelor’s degree major.

Required: 4 credits
Course ID Course Name Credit Hours
MAR - 301 Principles of Marketing 4

This course provides an introduction to the study of marketing in business and other organizations. Topics that will be addressed in this course include the marketing environment, marketing ethics, information gathering, product development, pricing strategies, distribution strategies, the promotional mix, decision making, nonprofit marketing, social marketing and international marketing. (Prerequisite: junior standing)

Download Our Catalog
Course ID Course Name Credit Hours
MAR - 312 Consumer Behavior 4
MAR - 313 Advertising and Promotions 4
MAR - 413 Marketing Research 4
MAR - 414 Marketing Strategy 4
MAR - 470 Social Media Marketing 2
MAR - 471 Global Marketing 2

This course addresses the theoretical background for understanding consumer behavior. This course will examine the interaction between the environment, consumer's affect and cognition and a consumer's ultimate behavior. Various theories and perspectives on consumer motivation, attitude formation, information processing, and decision-making will be discussed throughout this course.

Download Our Catalog

This course is designed to provide students with a basic understanding of integrated marketing communications through advertising, promotions, personal selling, public relations and internet marketing. Ethical issues related to these topics will be examined and trends in consumer and business-to-business buyer behaviors will be explored. (Prerequisite: MAR301)

Download Our Catalog

This course will teach some of the fundamental tools needed to analyze the behavior and attitudes of all types of consumers. Students will acquire an overview of scientific methods and the research process. Skills learned will include learning how to identify problems, formulate problem definitions, define research objectives, choose and develop the research design, analyze data, and write up and present a report. Students will be taught several research techniques including survey, observation, focus groups, in-depth interviews, projective techniques, experimentation, and secondary data analysis. This course is for seniors only.(Prerequisites: MAR301)

Download Our Catalog

This is the senior marketing capstone course. In the class we will discuss how marketing strategy, tactics, theory and practice are integrated. Students will learn to apply strategic thinking through case analysis and through class facilitation and frequent participation. (Prerequisite: MAR301)

Download Our Catalog

In this course, students will explore the latest tools and trends in social media applied to marketing, advertising, and communication. Using case studies from large corporations, small businesses, and non-profits, students will examine current examples and future opportunities of how marketing professionals use social networks, user-generated content, and blogs for shaping marketing activities.

Download Our Catalog

This course examines the complexities of international marketing. The scope and nature of international and global marketing operations are introduced. The influence of culture on global marketing is explored. The traditional elements of marketing, including price, product, promotion, distribution, and service are examined in the context of international markets. Students are asked to analyze what it takes to introduce a product into a foreign market. (Prerequisite: MAR301)

Download Our Catalog

An academic minor normally consists of 20 to 24 credits taken in courses in one area or related areas of study prescribed by the faculty.

Meet Your Professors

Dr. Nancy Harrower Associate Professor of Marketing and Management

Dr. Nancy Harrower brings a practical approach to teaching marketing principles.

Career Potential

  • Account Executive
  • Advertising Executive
  • Brand and Product Manager
  • Copywriter
  • Corporate Communicator
  • Entrepreneur
  • Marketing Manager
  • Media Planner
  • New Product Planner
  • Public Relations Coordinator
  • Promotion Manager
  • Purchaser
  • Salesperson / Sales Manager

Related Programs
Discover Similar Programs at CSP

Next Steps

Visit We'll work around your schedule We have tours available Monday - Friday several times a day throughout the semester and during the summer. Visit Us
Apply Join the Concordia Family When you attend Concordia University, you’re more than just a student. You’re part of the Concordia family. Apply
Enroll Finalize Your Enrollment Tuition Deposit, Financial Aid Application, Housing Application & Payment, Immunization Form Enroll