Majoring in Marketing involves the study of creating, publicizing, selling and delivering products and services that have value for customers. You’ll learn how to apply marketing concepts in activities such as electronic commerce, direct marketing, advertising, sales presentations, case analysis and marketing plans. Why do people buy the things they do? What is the ideal mix of print and electronic advertising? How can you segment consumers for different marketing messages? You’ll gain knowledge and skills that are important for any business or organization as you take 72 credit hours towards a Bachelor of Business Administration degree.
You'll also have real opportunities to learn beyond the classroom through internships, formulating marketing or advertising campaigns and even pitching ideas for public service announcements to executives. Because we design our marketing program to be responsive to the exact needs of the marketplace, it will be a relevant major if you’re considering a career as an advertising executive, brand manager, copywriter, corporate communicator, media planner, new product planner, public relations coordinator or salesperson.