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FRM440 Retail Design and Visual Merch

Subject: FRM
Course Number: 440
Credits:  Credits
Available Online: No
This course will explore design areas such as store layout, product assortment, purchasing, and front-end operations that enhance the customer experience. Readings and cases will incorporate an analysis of the emerging trends in store design to improve the consumer experience. Discussions will focus on the way in which business strategy is served by information technology to augment critical thinking skills. Final project outcome will demonstrate relevant business application within the context of course material.
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