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Persuasive Communication

Subject: COM
Course Number: 443
Credits: 4 Credits
Available Online: No
Students study and apply persuasive communication theories to the study and analysis of communication events including speeches, posters, films, campaigns, television programs, advertising, social media and other forms of public communication. Students examine the ways in which beliefs, values, attitudes, and behavior are deliberately affected through various forms of human and electronic communication. The major project is an application of theory and research. Research projects may be submitted to professional organizations or an online journal for review. COM442 and COM443 are intended to be a year-long capstone sequence.
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