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Persuasive Communication

Subject: COM
Course Number: 510
Credits: 3 Credits
Available Online: Yes
This course is designed to provide professionals with an understanding of the principles and practices of persuasion, advocacy, and social marketing. Learners explore theories of persuasion that guide the preparation of ethical messages intended to gain compliance, increase advocacy, and change attitudes and behavior. Professionals research and learn key concepts and conceptual frameworks in social marketing such as how to segment, reach target audiences, and influence others in a socially responsible way. The course provides opportunities for hands-on development and production of public relations and advertising materials so that the professionals' ability to manage these processes will be based on their own experience. Preparation of an integrated communications plan for a real world problem is an integral part of this course. Professionals will also have an opportunity to develop presentation skills through assignments and in-class activi ties.
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