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Understanding Food Consumers

Subject: FRM
Course Number: 330
Credits: 3 Credits
Available Online: Yes
This course highlights the major buyer behavior models focusing on the food retail consumer. Students will gain a better understanding of buyer behavior along the food supply chain. Key concepts will include attitudes, culture and perceptions that impact consumer behavior at the retail level and with new products/concept development including research. Students will demonstrate relevant business application within the context of the coursework
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