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Food Mktg & Merch Strategy

Subject: FRM
Course Number: 335
Credits: 3 Credits
Available Online: No
This course builds on previous coursework to analyze consumer demand for food, branding and promotional strategies within retail food formats. Students will develop techniques used to establish and maintain the correct merchandise assortment for a given trade area, how to develop a retail pricing strategy, and how to monitor the effects of a pricing strategy on store profitability. The final project will provide students with an opportunity to synthesize and demonstrate mastery of the key elements introduced during the program to develop FRMMM store-level support services to drive sales through innovative merchandising and marketing strategies.
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