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Marketing Business to Business

Subject: MKC
Course Number: 200
Credits: 2 Credits
Available Online: No
This course will analyze how to market and sell products or services to organizations in a �business to business� (B2B) marketplace. Discussion will consist of various marketing and sales approaches to achieving sales to businesses, and an in-depth interpretation of the value based proposition. This course will also give you an opportunity to analyze �if� a product/service should be launch, produced, or developed, for a specific marketplace, or if the idea/product/service should be abandoned.
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