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Marketing Research

Subject: MKM
Course Number: 335
Credits: 3 Credits
Available Online: Yes
This course gives students the tools for researching consumers and markets. Students learn to develop surveys, observation, experiments, and other tools for learning about customer characteristics and requirements. They learn about analytical techniques, data sources, research planning and costs. It requires an understanding of the components of the marketing research process, how to utilize it effectively to obtain relevant information, and how to integrate such information into the marketing decision-making process. Students will complete a marketing research plan for their final assignment.
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