The Concordia University, St. Paul brand is much more than a simple seal, set of colors, or logos. It is what students, parents, alumni, corporations, and outside observers all think, feel, and respond to when they hear the words or see the symbols for Concordia University, St. Paul.
By creating a strong brand, we can continue to shape the way people think about Concordia University for the better.
The brand is built upon what is fundamentally true, unique and differentiating about our University. It is drawn from our history and our identity. The look, feel, and tone contained in our brand standards reflect who and what Concordia University, St. Paul is and aspires to become.
It is important that we are mindful in the way we present Concordia University. Using our brand standards will ensure that the look and feel of Concordia University stays consistent when it seen by the wider world.
In the coming months, Concordia University will be releasing a set of comprehensive brand standards. As we begin this process we have a few things to get us started on a common brand platform.
The new structure of the Department of Marketing and Communication allowed for the opportunity to partner with The Lawlor Group. This new partnership has illuminated the need for University Branding. The reality is Concordia University, St. Paul is an outstanding place that is not as well-known as it should be in our community. With the work of several campus constituents, we have arrived on a new tagline and positioning statement:
A college degree from Concordia University, St. Paul is a great investment value.
Here private education is a value investment.
Tagline: Responsive. Relevant. Real.
Official Concordia University Logo
University Email Signatures
In order to display a unified brand across all aspects of the University we have designed a standard University email signature. This method of branding is visible from small businesses to Fortune 500 companies. It reminds the writer of the email that they are representing the brand and it reminds the receiver of the email the key messages about Concordia University, St. Paul.
University PowerPoint Template
Whenever faculty or staff speak on campus or off campus it is essential to proudly represent Concordia University, St. Paul. In order to faciliate a professional presentation design with University brand statements. A Power Point Template has been designed. Please download, install, and use this template whenever you are speaking.
Brand Expression Competition
Help us bring Concordia's brand attributes of RESPONSIVE. RELEVANT. REAL. to life. Share your stories and evidence that reinforce each of the three words in Concordia's tagline so that we can share authentic experiences with others outside the Concordia community.
Submissions entered before August 6th will be eligible to win a Caribou Coffee gift card. Winners will be selected by Concordia's Internal Marketing Task Force.