Students from Concordia University, St. Paul, Minn., placed second in the inaugural Lutheran Church Extension Fund (LCEF) National Student Marketing Competition April 19 in St. Louis, Mo. Undergraduate students Emily Bryan, Tim Rivers, Stacy Hillmer and Zack Sieber competed against teams from three other Concordia University System schools.
LCEF’s goal for the competition was to provide practical experience, enhance academic work, and give students an opportunity to explore careers in ministry-related organizations. LCEF has a total asset portfolio of $1.8 billion. The challenge presented to the teams was to solve the problem of attracting new, younger investors for the funds and improving awareness and visibility of the funds.
The competition required a 32-page strategic marketing plan, along with tactical execution of the plan, schedule, and budget up to $200,000 for marketing/advertising.
Under the guidance of Dr. Nancy Harrower, CSP's entry was developed after extensive primary and secondary research and analysis, and focused on the message of “Choose your path. Invest in life’s adventures.” The campaign included creating new products for investments, new advertising campaigns, and a focus on building a social media network and campaign.
First place was awarded to Concordia University Irvine. All teams were flown to St. Louis to present in front of a panel of eight judges.