A team of Concordia seniors placed third overall at the Second Annual Lutheran Church Extension Fund National Student Marketing Competition April 12 in St. Louis.
Students Mitchell Griffith ('13), Michael Pelikan ('13), James Peterson ('13) and Michael Willett ('13) presented two innovative marketing campaigns using a combination of social media, print and direct mail. The campaigns focused on educating younger individuals on the importance of financial knowledge and promoting customer service and spreading the Gospel.
The presentations were part of a semester-long project in assistant professor Dr. Nancy Harrower's marketing strategy class. The project required primary and secondary research to develop a strategic marketing campaign for LCEF to reach new and young investors.
“This competition provides all of the Concordia University Systems with the opportunity to work on real-world projects that can benefit the organization and the student," Harrower said. "This competition gives our students a realistic perspective on business and marketing and by the end of the competition they have developed skills in research, strategy, and marketing.”
Six Concordia schools from across the nation presented their marketing plans at the competition. Concordia Irvine took top honors while Concordia Texas placed runner-up.