A team of four marketing students under the leadership of Dr. Nancy Harrower won top honors for their presentation at the third annual National Student Marketing Competition, sponsored by the Lutheran Extension Fund, April 4 in St. Louis. Winning the honor from Concordia University, St. Paul were seniors Kayla Koenecke, Amanda Konetchy, Matt Buhmann, and Thomas Streed, who spent the entire semester working on their campaign and presentation.
The competition asked students to develop a cooperative marketing plan involving a partnership between LCEF and LCMS elementary and secondary schools, individually and collectively. CSP’s winning campaign was centered on the idea of “Achieve individual growth in a Christ-focused community,” with the tag line, “Students Cherished. Individuals Grown.” Judges were impressed the team’s research, analysis, campaign and professional presentation.
Eight schools representing the Concordia University System competed at the event. A team from Concordia-Irvine placed second while a team from Concordia-Ann Arbor took third.