Social Media for Marketing Success
Corporations large and small are waking up to what entrepreneurs have already discovered: social media marketing impacts business results. Effective use of social media can help businesses reach and engage new and existing audiences, build brand visibility and drive revenue.
Many companies are actively seeking qualified individuals to create and execute results-driven, strategically focused social media marketing. Concordia University, St. Paul's Social Media certificate has been developed by social media experts to provide you with the skills you need for countless job possibilities.
The Social Media Marketing certificate will help you achieve the following outcomes:
- Understand the life cycle of the social media marketing and communications process - from strategy to implementation to program monitoring and measurement.
- Understand the practical applications of social media through hands-on experience working in all aspects of the social media process.
- Develop skills in the most widely used social platforms, such as Twitter, LinkedIn, Facebook, blogs and more to understand the strategic, management and measurement capabilities of each tool.
- Gain exposure to the range of professional opportunities available to social media strategists and learn skills that will transfer to your career, company or job search.
The Social Media Marketing certificate is a 16-credit program comprised of four 4-credit courses taught on our St. Paul campus. Credits completed for the certificate program can subsequently be applied toward completion of the Bachelor of Arts in Marketing and Innovation Management.