Bachelor of ScienceMarketing

Students earning a BS degree in Marketing develop practical skills and knowledge that will be directly applicable to the business world upon graduation. Students learn marketing theory and apply concepts in activities such as electronic commerce, direct marketing, advertising, sales presentations, case analysis and marketing plans.

4,500+ Enrollment (1,400 on-campus undergraduates)
1893 the year Concordia was founded
16 Fortune 500 Companies Headquartered in the Twin Cities
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Marketing Curriculum Overview

The B.S. in marketing degree is designed to prepare students for careers in marketing and business by building practical marketing skills and knowledge that will be directly applicable to the business world upon graduation.

Students learn marketing theory and apply concepts in activities such as strategic planning, direct marketing, advertising, case analysis, and marketing plans. These activities expose students to the practical, challenging and interesting projects and situations they will encounter in their careers.

Students develop leadership skills and explore ethics and environmental sustainability. In addition, students earning a B.S. gain a strong foundation in consumer behavior, digital marketing, and global marketing.

Requirements

A Bachelor of Science degree consists of a major of typically 45 to 60 credits, general education courses, and elective courses totaling a minimum of 128 credits.

Meet Your Professors

Dr. Nancy Harrower Associate Professor of Marketing and Management

Dr. Nancy Harrower brings a practical approach to teaching marketing principles.

Renata Mayrhofer Instructor of Business Management, Chair Business Administration and Management Program
Phillip Hampton Term Faculty of Finance

Prior to his career in academics Hampton served a number of years in the finance sector, with positions at Metris Companies, U.S. Bancorp, Federal Reserve Bank and Piper Jaffray.

Rev. Dr. Michael Dorner Vice President for Finance, Assistant Professor of Accounting

Michael Dorner has served as Concordia University, St. Paul’s Vice President of Finance since 2004.

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