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Students earning a BS degree in Marketing develop practical skills and knowledge that will be directly applicable to the business world upon graduation. Students learn marketing theory and apply concepts in activities such as electronic commerce, direct marketing, advertising, sales presentations, case analysis and marketing plans.
Our marketing program is designed to be responsive to the exact needs of the marketplace. You’ll also have real opportunities to learn beyond the classroom through internships, formulating marketing or advertising campaigns and even pitching ideas for public service announcements to executives.
The B.S. in marketing degree is designed to prepare students for careers in marketing and business by building practical marketing skills and knowledge that will be directly applicable to the business world upon graduation.
Students learn marketing theory and apply concepts in activities such as strategic planning, direct marketing, advertising, case analysis, and marketing plans. These activities expose students to the practical, challenging and interesting projects and situations they will encounter in their careers.
Students develop leadership skills and explore ethics and environmental sustainability. In addition, students earning a B.S. gain a strong foundation in consumer behavior, digital marketing, and global marketing.
View Marketing required courses on our academic catalog website.