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Gallery Reception – Lester Beall
October 20, 2016 @ 7:30 pm - 9:00 pm
Join us for an evening of art, inspiration, conversation, and refreshments. Exhibition is free and open to the public. Refreshments provided by Chank Fonts.
About Lester Beall
If you drive north on Snelling Avenue out of Roseville, look to your right before you cross 694. You’ll see an International Paper plant, still sporting the logo Lester Beall designed in 1960. It’s a tribute to the longevity and influence of a true pioneer in modern American graphic design.
Lester Beall was born in Kansas City, Missouri in 1903 and started his career in Chicago, before moving to New York in 1935. As a leading proponent of Modernist design, Beall sought to infuse the aesthetic of the European avante-garde into creative solutions for American businesses. His groundbreaking work in identity, packaging, and publication design incorporated compelling typography, graphic symbols, bold colors, photomontage, and arrows… lots of arrows.
Beall passed away in 1969, and was posthumously voted into the Art Directors Club Hall of Fame in 1973 and designated an AIGA Medalist in 1992. He’s perhaps best known for creating identities for the aforementioned International Paper Company, Caterpillar Tractors, and Connecticut General Life Insurance; his editorial work for PM magazine, Scope, and Fortune; and his stunning poster series for the Rural Electrification Administration.