Concordia St. Paul News

October 5, 2016

Communication Studies Students Present Media Plan in Washington, D.C.

Concordia senior communication studies students Chris Arionus and Cydi Yang were one of six teams selected as finalist to present at the 2016 Washington Media Scholars Foundation’s Media Plan Case Competition in Washington, D.C. this past summer.

Students were challenged to create a strategic media plan based on a hypothetical public policy issue. They worked with actual, real-world, data from leading national research and ratings firms to create a media plan with the most effective impressions on their target voter.

Cydi Yang, longtime CBS News anchor Bob Schieffer, and Chris Arionus

Cydi Yang, longtime CBS News anchor Bob Schieffer, and Chris Arionus

The path to D.C. for Arionus and Yang began last November in the qualifying round (over 200 teams applied) where they were asked to figure out a media budget to help get a bill passed for a fictional NFL team stadium. During the semifinal round last February, which consisted of 30 teams, they had to come up with a media plan to pass the Youth Enfranchisement Act, that would allow teenagers to vote in general elections. Finals consisted of working on improving their media plan, and preparing a presentation that would be presented at the Newseum in Washington, D.C.

“Having two seniors as finalists in this rigorous competition showcases the exceptional talent and initiative of students in the communication studies program,” said Dr. Kim Flottemesch, associate professor in CSP’s department of communication studies. ”This national exposure is not only an opportunity to connect to a wider audience, but to highlight how classroom learning connects with tangible skills in critical communication analysis.”

While in Washington Arionus and Yang also met with individuals from several large companies to discuss how they use marketing to reach their target markets.

The Washington Media Scholars Foundation’s mission is to provide the opportunity for college students to gain firsthand knowledge of the public policy advertising field, and to meet – and potentially work for – leaders in the media industry.