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April 15, 2016
Concordia Students Score High Marks for Marketing Proposals
Two teams of senior marketing students from Concordia University recently presented their research projects at the Produce for Better Health Organization’s (PBH) Formula 5 Marketing Competition in Scottsdale, Arizona. The goal of the competition was to offer marketing students the opportunity to influence fruit and vegetable marketing, sales and consumption within the United States.
Students were asked to select either a fruit or vegetable to market, conduct primary and second research, and develop a marketing strategy based on the item they chose within a proposed budget of $200,000. Guided by professor Dr. Nancy Harrower, CSP students submitted four projects: avocados, beets, bananas, and celery. Out of 36 proposals from 11 different universities, two Concordia teams – bananas and beets – were selected among a group of six finalists to present in front of five judges and nearly 300 attendees at PBH’s annual conference.
Team Beets, which included Concordia students Jordyn Joens, Nicole Mansur, Rebecca Rust, and Jason Dorr placed second overall while Team Bananas (Shea Mandli, Alex Eernisse, Kevin Trobaugh) finished fourth. Finalists received a $2,000 award as well as all travel related expenses to the conference.
The Produce for Better Health Organization is a non-profit consumer education foundation whose mission is to motivate Americans to consume more fruit and vegetables to improve public health.