fbpx

Concordia St. Paul News

April 7, 2014

CSP Students Take Top Honors at Lutheran Extension Fund Marketing Competition

A team of four marketing students under the leadership of Dr. Nancy Harrower won top honors for their presentation at the third annual National Student Marketing Competition, sponsored by the Lutheran Extension Fund, April 4 in St. Louis. Winning the honor from Concordia University, St. Paul were seniors Kayla Koenecke, Amanda Konetchy, Matt Buhmann, and Thomas Streed, who spent the entire semester working on their campaign and presentation.

The competition asked students to develop a cooperative marketing plan involving a partnership between LCEF and LCMS elementary and secondary schools, individually and collectively. CSP’s winning campaign was centered on the idea of “Achieve individual growth in a Christ-focused community,” with the tag line, “Students Cherished. Individuals Grown.” Judges were impressed the team’s research, analysis, campaign and professional presentation.

Eight schools representing the Concordia University System competed at the event. A team from Concordia-Irvine placed second while a team from Concordia-Ann Arbor took third.

News Categories

#MLKDay125AbroadAcademicsAccountingAdmissionsAdobeAlumniArchaeologyArtArt GalleryAthleticsAwardAwardsBachelor of ArtsBiologyBuetow AuditoriumBusinessBusiness ManagementC.A.L.L. CenterCampusCareer DevelopmentCareer ServicesCenter of Hmong StudiesChoirChristmasChristmas ConcertChristus ChorusChurch WorkCollege of Arts & LettersCommencementCommunication StudiesCommunitycompetitionComputer ScienceConcertConvocationCreative WritingCriminal JusticeCSP FootballDeanDPTEducationElementary EducationEndorsementEnglish & Modern LanguagesEnglish LanguageenrollmentExercise ScienceFacultyFeaturedFinanceFine ArtsFootballFree EventgovernmentGraduate SchoolgraduationGraphic DesignHandshakeHealth SciencesHmong for Hmong StudiesHmong StudiesHoffmann InstituteHuman Resource ManagementInDesignInternational StudentInternational Student ServicesInternational StudentsInternshipInvestment ClubISSJob FairKickballLawLCMSLibraryLibrary Technology CenterLightroomLutheranLutheran Classroom TeacherMagazineMarketingMaster of ArtsMaster of EducationMathematicsMBAMen's BasketballMFAMFA in Creative WritingMilitaryMLK Day of ServiceMNUFCMusicNetwork of Executive WomenNursingOn CampusorientationOutcomesPart-Time Job FairPartnershipPhotoshopPhysical EducationPhysical TherapyPoehler Lecturepolitical sciencePreschoolPresentationPresidentPresident RiesPublic RelationsReformationresearchscholarsScholarshipScienceSEATsoccerspeakerSport CommunicationSport ManagementSpotlightSpring SemesterStaffStudent AthletesStudent LifeStudent-AthleteStudy AbroadSummer CampTeacherTeachingThe SwordTheatreTheology & MinistryUndergraduateUniversity NewsVolleyballVolunteerWe Are CSPweatherWinget Student Life CenterWomen's Basketball