Concordia St. Paul News

June 11, 2012

Marketing Students Earn Recognition for PSA Campaign

Three Concordia University, St. Paul senior marketing students under the guidance of faculty advisor Dr. Nancy Harrower earned honorable mention accolades by placing in the top five nationally for their entry in the 2012 Collegiate Effie Awards Heineken USA PSA Challenge.

For the 2012 challenge students were given the opportunity to develop a marketing communications campaign to encourage consumers to recycle their containers and help bring Heineken’s current global sustainability program “Brewing a Better Future” to life.

Concordia students Philip Barlow, Neil Boehlke and Tyler Trost developed a strategic and creative plan for an integrated public service message that portrayed consumers as heroes for recycling titled “Heineken’s Hero’s”.

The Collegiate Effie competition gives undergraduate students a chance to create comprehensive marketing communication cases that address real world challenges for real world marketers. Students are expected to think and act like professional marketers by developing a strategic, creative and effective solution to a marketing challenge proposed by their “client.”

A panel of judges in New York and Los Angeles evaluated the collegiate submissions before selecting two finalists from Iowa State and the University of Oregon. Concordia’s team earned a $500 award for garnering honorable mention.