Close

Main navigation

Digital Marketing

Bachelor of Arts

Overview

Build the brands people love.

Digital marketers learn to be nimble thinkers, skilled in both the art of persuasive communication and the science of data analytics. Our program gives you a deep background in both, along with helping you build the intuition you’ll need to blend them into effective strategy.

Program
Details

Course Length

43 Credits

Location

Online

This program is designed to prepare students with practical marketing skills and knowledge that will be directly applicable to the business world upon graduation. Students learn marketing theory and apply concepts in activities such as electronic commerce, direct marketing, advertising, sales presentations, case analysis and marketing plans. These activities expose students to the practical, challenging and interesting projects and situations they will encounter in their careers. Students develop leadership skills and explore ethics and environmental sustainability. In addition, students earning a BA gain a strong foundation in consumer behavior, social media, and global marketing.

Career Introduction

We consulted with Fortune 500 companies and successful startups to find out what skills they most want to see in their entry-level marketing hires—and what skills traditional marketing programs don’t teach. Our Digital Marketing program has built-in technical training, so you’ll learn how to collect and interpret the data you use to build campaigns. Courses are constantly updated to reflect the ever-shifting ways that consumers, brands, and influencers use the web.

Student Outcomes

Strategic professions like digital marketing experts provide satisfying and rewarding careers for talented and strategic-minded visual marketers and communicators.

Kristin Loobeek

Statewide Social Media Coordinator, MnDOT

Jade Ptacek

Marketing Project Manager, Salsa Cycles

Courtney Moriarty

Community Recreation Specialist, City of St. Paul Parks and Recreation

Over 50 %

of all advertising dollars now being spent through digital media platforms

93 %

of all online interactions start with a search engine

10 %

Job outlook for digital marketing professionals is expected to grow by 10% by 2026

Career Opportunities

Marketing Manager $ 141,490

Advertising, promotions, and marketing managers plan programs to generate interest in products or services.

Public Relations $ 118,430

Public relations managers direct the creation of materials that will enhance the public image of their employer or client. Fundraising managers coordinate campaigns that bring in donations for their organization.

Market Research Analysts $ 65,810

Market research analysts study market conditions to examine potential sales of a product or service.

Program Outcomes

  • Digital marketers learn to be nimble thinkers, skilled in both the art of persuasive communication and the science of data analytics. Our program gives you a deep background in both, along with helping you build the intuition you’ll need to blend them into an effective strategy.
  • Our Digital Marketing program has built-in technical training, so you’ll learn how to collect and interpret the data you use to build campaigns.
  • According to the Bureau of Labor Statistics, marketing managers have the potential to earn a median salary of up to $135,900 per year. The industry is expected to grow 6% throughout the next 10 years, a rate that’s faster than average. Due to the ever-changing technology and business models in this field, graduates with a digital marketing degree can take the fundamental skills they’ve learned and apply them in innovative ways throughout their careers.

Career Support

Throughout the digital marketing curriculum, students explore professional opportunities and career options. They network and participate in the thriving Twin Cities community. Course projects and student coursework answer to the highest expectations of an extremely competitive profession.

Renata Mayrhofer

Instructor of Business Management Chair of Business Administration and Management Program

George Diaz

Assistant Professor of Business Management, Business Administration - BBA

Karen Walters

MKM386(26120), Marketing Management - BA