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Digital marketers learn to be nimble thinkers, skilled in both the art of persuasive communication and the science of data analytics. Our program gives you a deep background in both, along with helping you build the intuition you’ll need to blend them into effective strategy.
This program is designed to prepare students with practical marketing skills and knowledge that will be directly applicable to the business world upon graduation. Students learn marketing theory and apply concepts in activities such as electronic commerce, direct marketing, advertising, sales presentations, case analysis and marketing plans. These activities expose students to the practical, challenging and interesting projects and situations they will encounter in their careers. Students develop leadership skills and explore ethics and environmental sustainability. In addition, students earning a BA gain a strong foundation in consumer behavior, social media, and global marketing.
We consulted with Fortune 500 companies and successful startups to find out what skills they most want to see in their entry-level marketing hires—and what skills traditional marketing programs don’t teach. Our Digital Marketing program has built-in technical training, so you’ll learn how to collect and interpret the data you use to build campaigns. Courses are constantly updated to reflect the ever-shifting ways that consumers, brands, and influencers use the web.
Strategic professions like digital marketing experts provide satisfying and rewarding careers for talented and strategic-minded visual marketers and communicators.
of all advertising dollars now being spent through digital media platforms
of all online interactions start with a search engine
Job outlook for digital marketing professionals is expected to grow by 10% by 2026