Concordia University, St. PaulWhat's Next

Jordyn Joens - Marketing

David Schacher Photography LLC

David Schacher Photography LLC

Jordyn Joens started working full-time as a data analyst for the local Ovative Group soon after graduating from Concordia in May 2016. The marketing major helps assess the marketing efficacy for digital campaigns of companies like UnitedHealth, CaringBridge and Kohl’s.

“I’ll be looking at how much we’re spending for marketing through things like targeted emails – how many people are clicking, did it make them buy something or visit a website, that type of thing.”

Jordyn was able to draw from an array of marketing projects and competitions in her interview with Ovative Group. She recently traveled to Arizona where her team took second place in a competition to market beets. Jordyn and her classmates also worked on a semester-long project that they presented at a Lutheran Church Extension Fund competition. They took third place for their ideas on how to ignite ministry leaders’ imaginations in outreach efforts. In her Business Strategy course, Jordyn had the unique opportunity to work 1-on-1 with a local business, the St. Paul Café, to take a closer look at financing, operations and marketing in order to increase the café’s draw in the college market.

Jordyn is a local Twin Cities resident who initially came to Concordia to study public relations. An inquisitive student who liked the thought of working 1-on-1 with companies to see what they’re about, Jordyn decided to enter the world of marketing in order to investigate further the things that work and don’t work for companies.

“What got me into marketing were commercials – the things that most people hate, but I love. They’re so intriguing. What are they trying to get you to do and how are they doing it?”