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Overview
A minor in Marketing from CSP teaches students the core concepts of digital marketing. The minor’s emphasis on digital marketing explores the rapidly evolving universe of search engine optimization (SEO) and search engine marketing (SEM) alongside strategic principles of email marketing and social media marketing.
Today, brands have the opportunity to engage with consumers and audiences in highly personal, 1:1 ways to drive business and build relationships. Digital channels, including social media, search engine marketing, email, and others have opened pathways for creative, data-driven marketers to make a real difference for businesses and consumers.