Close

Main navigation

Marketing with a Digital Emphasis

Bachelor of Science

Overview

A Bachelor of Science degree in Marketing with an Emphasis in Digital Marketing sets CSP graduates apart in the highly competitive world of marketing and advertising.

Program
Details

Course Length

52 Credit Hours

Location

On Campus

 

CSP Lowest Tuition BadgePlacement Rate BadgeCSP Highest Salary Badge

 

 

 

 

Today, brands have the opportunity to engage with consumers and audiences in highly personal, 1:1 ways to drive business and build relationships. Digital channels, including social media, search engine marketing, email, and others have opened pathways for creative, data-driven marketers to make a real difference for businesses and consumers. 

Blending classic marketing concepts and creative thinking with a deep understanding of today’s digital channels, graduates are well prepared to lead in a new era of marketing. 

CSP’s marketing faculty brings real-world experience to the classroom to connect theory and concepts with the practical application of modern marketing to provide students with career-ready skills so they can make a difference.   

Degree Opportunities

Academic Projects

Media Literacy Project

Social Media Marketing Simulation

Crisis Management Assessment

Career Experience

Internships

Job Fair

Alumni Networking Panel

Conferences

Engagement Opportunities

Communication Club

Identity-Based Club

American Advertising Federation

Program Details

The BS in Marketing with an Emphasis in Digital starts with foundational business and marketing principles. Students learn to connect micro and macroeconomic dynamics, business fundamentals, and legal considerations with solid marketing principles and business strategy.

The emphasis on digital marketing further explores the rapidly evolving universe of search engine optimization (SEO) and search engine marketing (SEM) alongside strategic principles of email marketing and social media marketing to equip students for advanced digital marketing expertise. 

The program then ties traditional and digital marketing concepts with specific coursework in marketing analytics, which is essential for marketers to master and prove the value of marketing programs to their future stakeholders. 

The program also offers opportunities to explore fundamentals of consumer behaviors, global marketing for multinational organizations, and offers support for potential internships with leading marketing firms in the Twin Cities area.

Want to Learn More?

Loading…

Student Outcomes

Jade Ptacek

Marketing Project Manager, Salsa Cycles

Over 50 %

of all advertising dollars now being spent through digital media platforms

93 %

of all online interactions start with a search engine

10%

Job outlook for digital marketing professionals is expected to grow by 10% by 2026

Meet our Faculty

Renata Mayrhofer

Instructor of Business Management Chair of Business Administration and Management Program

Phillip Hampton

Term Faculty of Finance