The BS in Marketing with an Emphasis in Digital builds its structure on solid business and marketing principles. You’ll learn how to connect micro and macroeconomic dynamics, business fundamentals, and legal considerations with solid marketing principles and business strategy.
The emphasis on digital marketing explores the rapidly evolving universe of search engine optimization (SEO) and search engine marketing (SEM) alongside strategic principles of email marketing and social media marketing to equip you with advanced digital marketing expertise.
Digital marketing concepts are incorporated with specific coursework in analytics. Analytics is essential for marketers to master so they can properly convey the value of marketing campaigns to their future employers.
Career opportunities in marketing are nearly endless. Whether you choose an in-house marketing position or work for a Fortune 500 marketing agency, this program equips you with the right tools for success.
Interested in the online version of this program? Click here.
CSP graduates are leaders and trailblazers. Meet some of our alumni below and see how they’re shaping the world.
Meet our Faculty
Our world-class faculty use their decades of experience to nurture your success from the first day of class all the way to graduation— and beyond.