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Marketing with a Digital Emphasis

Bachelor of Science

Overview

Learn how to become an influential and effective marketer in the digital age. A Bachelor of Science degree in Marketing with an Emphasis in Digital Marketing sets CSP graduates apart in the fast-paced and highly competitive world of marketing.

Program
Details

Program Length

52 Credit Hours

Location

On Campus

Today, brands have the opportunity to engage with consumers and audiences in highly personal, 1:1 ways to drive business and build relationships. Digital channels, including social media, search engine marketing, email, and others have opened pathways for creative, data-driven marketers to make a real difference for businesses and consumers.

The program centers itself on modern advances in marketing, specifically the use and management of digital channels. Graduates are challenged to become expert critical thinkers for success in a new era of marketing.

Degree Opportunities

Academic Projects

Media Literacy Project

Social Media Marketing Simulation

Crisis Management Assessment

Career Experience

Internships

Job Fair

Alumni Networking Panel

Conferences

Engagement Opportunities

Communication Club

Identity-Based Club

American Advertising Federation

Program Details

The BS in Marketing with an Emphasis in Digital builds its structure on solid business and marketing principles. You’ll learn how to connect micro and macroeconomic dynamics, business fundamentals, and legal considerations with solid marketing principles and business strategy.

The emphasis on digital marketing explores the rapidly evolving universe of search engine optimization (SEO) and search engine marketing (SEM) alongside strategic principles of email marketing and social media marketing to equip you with advanced digital marketing expertise. 

Digital marketing concepts are incorporated with specific coursework in analytics. Analytics is essential for marketers to master so they can properly convey the value of marketing campaigns to their future employers.

Career opportunities in marketing are nearly endless. Whether you choose an in-house marketing position or work for a Fortune 500 marketing agency, this program equips you with the right tools for success.

Interested in the online version of this program? Click here.

 

 

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Student Outcomes

CSP graduates are leaders and trailblazers. Meet some of our alumni below and see how they’re shaping the world.

Jade Ptacek

Marketing Project Manager, Salsa Cycles

Over 50 %

of all advertising dollars now being spent through digital media platforms

93 %

of all online interactions start with a search engine

10%

Job outlook for digital marketing professionals is expected to grow by 10% by 2026

Meet our Faculty

Our world-class faculty use their decades of experience to nurture your success from the first day of class all the way to graduation— and beyond.

Renata Mayrhofer

Instructor of Business Management Chair of Business Administration and Management Program

Phillip Hampton

Term Faculty of Finance