Close

Main navigation

Public Relations

Bachelor of Arts

Overview

Learn how to become a proficient public communicator who creates compelling digital, oral, and written messaging. A Bachelor of Arts in Public Relations from CSP covers all methods of public communication, including modern channels such as social media.

Program
Details

Program Length

43 Credits

Location

On Campus

The program focuses on equipping you with vital communication tools to form a well-balanced skill set for career success. Craft valuable hard skills like public speaking, social media management, and crisis communication. After graduation, you’ll feel equipped to lead dynamic PR campaigns or manage mass communications for large corporations.

Your career paths with a BA in Public Relations are wide-ranging. Our graduates make a difference in areas such as corporate communications, social media management, government affairs, and public relations firms.

Learn More About CSP

Undergraduate RFI

Name(Required)
May We Text You?
UTM Hidden Field Code //Create program name from url // Use window.onload to ensure the code runs after all page resources are loaded window.onload = function () { // Get the current URL const currentURL = window.location.href; // Find ".edu/" in the URL const eduIndex = currentURL.indexOf(".edu/"); if (eduIndex !== -1) { // Extract everything after ".edu/" and remove any query string const programNameWithQuery = currentURL.substring(eduIndex + 5); const programNameWithoutQuery = programNameWithQuery.split("?")[0]; // Set the value of the hidden input field by name const programNameField = document.querySelector('[name="program_name"]'); if (programNameField) { programNameField.value = programNameWithoutQuery; // Add an event listener to the input field to remove slashes programNameField.addEventListener("input", function () { this.value = this.value.replace(/\//g, ""); }); } } }; //Push cookied UTMs to hidden fields // Function to get the value of a cookie by its name. function getCookieValue(cookieName) { var name = cookieName + "="; var decodedCookies = decodeURIComponent(document.cookie); var cookieArray = decodedCookies.split(';'); for (var i = 0; i < cookieArray.length; i++) { var cookie = cookieArray[i].trim(); if (cookie.indexOf(name) === 0) { return cookie.substring(name.length, cookie.length); } } return ""; } // Function to populate form fields with UTM cookie values. function populateFormFields() { // Define a mapping of cookie names to form field names. var cookieFieldMap = { "utm_id": "cookie_utm_id", "utm_source": "cookie_utm_source", "utm_medium": "cookie_utm_medium", "utm_campaign": "cookie_utm_campaign", "utm_term": "cookie_utm_term", "utm_content": "cookie_utm_content", "utm_source_platform": "cookie_utm_source_platform", "utm_campaign_id": "cookie_utm_campaign_id" }; // Iterate through the cookie-field mapping and populate the form fields. for (var cookieName in cookieFieldMap) { var fieldName = cookieFieldMap[cookieName]; var fieldValue = getCookieValue(cookieName); // Find the form field by name and set its value. var field = document.getElementsByName(fieldName)[0]; // Assuming the first matching field. if (field) { field.value = fieldValue; // Log the field name, cookie name, and value to the console for testing. console.log("newcode #1"); console.log("Field Name: " + fieldName); console.log("Cookie Name: " + cookieName); console.log("Field Value: " + fieldValue); } else { // Log a message if the field is not found. console.log("Field not found for cookie: " + cookieName); } } } // Add an event listener for DOMContentLoaded to execute the code when the DOM is loaded. document.addEventListener("DOMContentLoaded", function () { // Call the populateFormFields function on DOM load. populateFormFields(); }); // Add an event listener for form submission to log field values when the form is submitted. var form = document.forms[0]; // You might need to specify the correct form index. if (form) { form.addEventListener("submit", function (event) { // Log form field values before submitting the form. populateFormFields(); }); }

Career Paths

News Reporter/Journalist $ 55,960
Public Relations Specialist $ 67,440
Public Relations Managers $ 129,430

Program Details

The Public Relations BA at Concordia encompasses several communications concentrations to prepare you for an impactful career. The invaluable knowledge and tools you’ll gain from the program encourage lifelong learning and career preparedness.

Explore the formulation of mass communication in the social media age, how to build strategic public relations plans, research persuasive communication theories, and discover how to shape public narratives. Industry-specific topics such as stakeholder management, audience analysis, and crisis situation management are also given special attention.

Hands-on internships are a key component to being prepared for a career in public relations. Your internship experience at CSP will be custom tailored for your goals and area of interest, which ensures that your transition from college to career is a smooth one.

Careers in public relations-related fields are numerous. Become a PR expert for a Fortune 500 company, manage social media for a cutting-edge tech company, or oversee investor relations at an investment firm – your future is yours to shape.

STUDENT OUTCOMES

CSP graduates are leaders and trailblazers. Meet some of our alumni below and see how they’re shaping the world.

meet our faculty

Our world-class faculty use their decades of experience to nurture your success from the first day of class all the way to graduation— and beyond.