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Bachelor of Arts inSport Management

Concordia’s Sport Management major (BA) involves the study of how to use legal and business principles to run athletic programs, sports teams, fitness facilities, and health clubs. In this program students learn core concepts in business, sport theory, and kinesiology and how to apply them to a number of sport management areas, including facility management, sports marketing and fitness center management. Students will gain knowledge and skills that are important for any career in sport management as they take 45 credit hours towards a Bachelor of Arts degree.

4,500+ Enrollment (1,400 on-campus undergraduates)
1893 the year Concordia was founded
16 Fortune 500 Companies Headquartered in the Twin Cities
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Sport Management Curriculum Overview

Concordia’s Sport Management major (BA) focuses on core concepts in business, kinesiology, and sport theory. This program prepares students to enter the work force in a number of sport-management areas, including facility management, sport marketing, and fitness center management. Students learn business and sport theory and have numerous opportunities to bridge theory into practical applications.

Required: 45 Credits
Course ID Course Name Credit Hours
KHS - 220 Research Methods 4
KHS - 390 Sport Management 4
KHS - 391 Law & Sport 4
KHS - 392 Mktg & Fundraising in Sports 4
KHS - 393 Planning & Managing Sport Fac 4
KHS - 394 Sports Business 4
KHS - 473 Biomechanics 4
KHS - 474 Exercise Physiology 4
KHS - 490 Senior Professional Seminar 1
KHS - 498 Kinesiology Internship 12

This course is designed to expose students to the principles and concepts necessary for understanding the basic elements of research in kinesiology and allied health. Students will learn about the research process, types of measurement and research, and proper writing style. Emphasis will also be placed on locating and evaluating credible evidence from various sources. Concepts from this course will assist students in applying research methods to topics within their own fields of interest.

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Sport Management theories and practices will be examined using a multi-disciplinary approach. Topic areas to be examined include: organization and management, marketing and promotion, special event management, facility management and design, management forecasting, and career opportunities.

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This course is an overview of legal aspects relevant to managers in the sport and recreation environment. Areas of study include tort law, contract law, constitutional law, legislation and administrative law related to the operation and administration of sport, recreation and athletic programs. Risk management strategies and sport management applications of legal issues are also addressed.

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Sport marketing and fundraising presents an overview of the various techniques and strategies used in meeting the and needs of consumers in the sport industry as well as understanding how sport can be used to assist in the marketing of other companies and products. Areas to be addressed are the uniqueness of sport marketing, an overview of the segments of the sport industry, the importance of market research and segmentation in identifying the right sport consumer, the use of date-based marketing in researching the sport consumer the overview of the marketing mix as individual units and the relationship between those units, and the development and endorsement packages.

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This course helps students understand how to plan, design, and maintain sport facilities. In addition, event management and programming will be examined within the context of stadium and arena management.

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This course will include a comprehensive analysis of issues related to sports business. Topics will include finance, accounting and budgeting as it relates to the world of sports business.

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This course examines the physics of human movement. Content areas include the structural mechanics of bone construction, muscle contraction, ligament, and tendon plasticity and elasticity. Sport implement mechanics and the mechanics of environmental conditions (e.g. friction, air, and water resistance) are also explored. Sport performance issues will also be analyzed for mechanical efficiency. (Suggested prerequisite: KHS474)

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The physiological basis for human performance and the effects of physical activity on the body's functions are examined in theory and application. Representative experiences include lecture, discussion, group exercises, class teaching, and written projects. (Preferred prerequisite: KHS110)

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This capstone course prepares students to chart different paths following graduation with a degree in Kinesiology or physical education: (a) entering the work force in the field of Kinesiology at a bachelor's degree level, (b) enter the work force in the field of teacher education at a bachelor's degree level, or (c) enter a graduate school. In this course student will develop a resume, request letters of recommendation, complete a professional portfolio, and identify job-searching strategies. (Prerequisite: senior status)

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This internship places students directly in a setting where students learn to apply entry-level competencies. The student and advisor collaborate with the on-site supervisor in selecting an appropriate internship site that meets the need of the student, the needs of the internship site and the program needs. (Prerequisites: senior status and advisor approval)

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Bachelor of Arts degrees at Concordia University, St. Paul consists of a major of typically 32 to 44 credits or two minors, general education courses, and elective courses totaling a minimum of 128 credits.

Meet Your Professors

Dr. Steve Ross Associate Professor of Sport Management

Dr. Ross’ research interest include brand management of sport, sport fan psychology, and sport tourism.

Dr. Lana Huberty Assistant Professor of Kinesiology

Dr. Huberty’s expertise in health and wellness include 25 years of group and individualized fitness training for which she holds numerous professional certifications.

Laura Shearer Adjunct Professor - Sport Management

Laura’s wealth of knowledge comes from the fives season spent with the Minnesota Timberwolves and Lynx both in Membership Services and Corporate Partnerships

Jeff Levine Adjunct Professor, Sport Management

Jeff’s research interests include sports law, sport for social change and the capabilities approach of international development.

Derek Hillestad Adjunct Professor, Sport Management
Claud Allaire Adjunct Instructor - Sport Management

Career Potential

You’ll also keep it real beyond the classroom via Concordia Health Alliance for Majors in Physical Education & Kinesiology (CHAMP) Club activities; participation in conferences, workshops, seminars, and clinics locally and nationally; and internship opportunities. Because we design our sport management program to be responsive to the exact needs of the marketplace, it will be a relevant major if you’re considering a career as an athletic director, coach, sports information director, sporting facility manager or sport marketer.

  • Intercollegiate Athletics
  • Athletic Director
  • Coaching
  • Sports Information
  • Compliance
  • Development
  • Professional Sport
  • Ticket Sales
  • Corporate Sponsorships
  • Advertising
  • Promotions
  • Sport Facility and Event Management
  • Community Relations
  • Public Relations
  • Sport Marketing and Finance
Student Success Stories Alex Eernisse ’16 - Sport Management

"My classes gave me a path to follow as my professors knew plenty of people who gave me opportunities for internships that gave me real world experience."

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