Bachelor of Arts inSport Management

Concordia’s Sport Management major (BA) involves the study of how to use legal and business principles to run athletic programs, sports teams, fitness facilities, and health clubs. In this program students learn core concepts in business, sport theory, and kinesiology and how to apply them to a number of sport management areas, including facility management, sports marketing and fitness center management. Students will gain knowledge and skills that are important for any career in sport management as they take 45 credit hours towards a Bachelor of Arts degree.

4,500+ Enrollment (1,400 on-campus undergraduates)
1893 the year Concordia was founded
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Sport Management Curriculum Overview

Concordia’s Sport Management major (BA) focuses on core concepts in business, kinesiology, and sport theory. This program prepares students to enter the work force in a number of sport-management areas, including facility management, sport marketing, and fitness center management. Students learn business and sport theory and have numerous opportunities to bridge theory into practical applications.


Bachelor of Arts degrees at Concordia University, St. Paul consists of a major of typically 32 to 44 credits or two minors, general education courses, and elective courses totaling a minimum of 128 credits.

Meet Your Professors

Dr. Steve Ross Associate Professor of Sport Management

Dr. Ross’ research interest include brand management of sport, sport fan psychology, and sport tourism.

Dr. Lana Huberty Assistant Professor of Kinesiology

Dr. Huberty’s expertise in health and wellness include 25 years of group and individualized fitness training for which she holds numerous professional certifications.

Laura Shearer Adjunct Professor - Sport Management

Laura’s wealth of knowledge comes from the fives season spent with the Minnesota Timberwolves and Lynx both in Membership Services and Corporate Partnerships

Jeff Levine Adjunct Professor, Sport Management

Jeff’s research interests include sports law, sport for social change and the capabilities approach of international development.

Derek Hillestad Adjunct Professor, Sport Management
Claud Allaire Adjunct Instructor - Sport Management

Career Potential

You’ll also keep it real beyond the classroom via Concordia Health Alliance for Majors in Physical Education & Kinesiology (CHAMP) Club activities; participation in conferences, workshops, seminars, and clinics locally and nationally; and internship opportunities. Because we design our sport management program to be responsive to the exact needs of the marketplace, it will be a relevant major if you’re considering a career as an athletic director, coach, sports information director, sporting facility manager or sport marketer.

  • Intercollegiate Athletics
  • Athletic Director
  • Coaching
  • Sports Information
  • Compliance
  • Development
  • Professional Sport
  • Ticket Sales
  • Corporate Sponsorships
  • Advertising
  • Promotions
  • Sport Facility and Event Management
  • Community Relations
  • Public Relations
  • Sport Marketing and Finance
Student Success Stories Alex Eernisse ’16 - Sport Management

"My classes gave me a path to follow as my professors knew plenty of people who gave me opportunities for internships that gave me real world experience."

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